04 — Thumbnails

Thumbnail
design.

Click-worthy covers that still look like they belong to the channel. Faces, type and colour built to win the click without looking like bait.

YouTube coversCTRPackagingDesign

01 — Desk

What we
deliver.

  1. 01

    Episode covers

    A thumbnail for every upload, built from the cut so the face and the title agree.

  2. 02

    Channel systems

    A look that holds across a catalogue—type, colour, crop—so the grid reads as one brand.

  3. 03

    A/B variants

    Two or three covers per video so you can test the hook without a reshoot.

  4. 04

    Title pairing

    Thumbnail and title written as a pair, not two separate briefs.

02 — Why us

How we
cut it.

01

CTR without cheap tricks

We design for the click and for the brand. If it looks like bait, we redo it.

02

Readable at stamp size

If the face or the line doesn’t read at 160 pixels wide, it isn’t done.

03

Tied to the cut

The cover comes from the edit, so the promise on the tile matches the video.

03 — FAQ

Questions before
we cut.

A cut or a stills dump helps. We can also design from a brief and a face frame if the edit is still moving.

A typical YouTube retainer is one to three covers per episode, plus variants if you test.

Yes. Send a grid of recent covers and we’ll lock a system, or we’ll build a new one if the channel needs a reset.

We can. Title and thumbnail work better as one package than as two separate jobs.

04 — Next

Need a cover that
gets the click?

Send the cut or a still. We’ll come back with a tile that belongs on the channel.